Questions for customer-data readiness

A conversation starter for teams preparing a customer-data initiative.

Purpose before platforms

Identify the business decisions or experiences that need better data. Describe the intended use and current limitations.

Sources and ownership

Map sources, owners and dependent systems. Identify access, quality and stewardship gaps.

Identity and appropriate use

Clarify how records connect and which permissions apply. Involve the responsible privacy and security stakeholders.

Architecture and delivery

Review how data moves and where it is transformed. Sequence dependencies around realistic capacity.

Readiness and handover

Agree checks for readiness and an operating owner. This is an introductory guide; a Data Cares engagement has its own agreed artifacts.

A question. A real piece of work.

Explore the challenge, the work and what the evidence tells us.

How do we turn a collection of marketing tools into a connected experience?

Web / Mobile / Display channels in the recommendation work

People Also Asked

Good questions.

What should come before a customer-data platform selection?＋

Clarify the business decisions or experiences that need better data. Then review sources, ownership, identity requirements, quality and the team’s ability to deliver and operate the programme.

Who needs to participate in a data-readiness discussion?＋

Include the business owners, data and platform teams, and the people responsible for appropriate use and security. Each sees a different part of the dependency chain.

Is this introductory guide the complete Data Cares framework?＋

No. The guide is a conversation starter. A Data Cares engagement defines its own assessment, working artifacts and recommendations for the particular programme.