Orvis — Help people find the product they came for. | Muse Platforms
Help people find the product they came for.
A better shopping journey starts with better discovery.
Original Muse artwork · Illustrative concept, not an image of this client or engagement.
How do we make a large product catalogue easier to explore?
01 / THE STARTING POINT
The challenge.
An older search platform was difficult to scale. Merchandisers needed a more productive way to guide shoppers through a catalogue of more than 10,000 products.
02 / THE WORK
From possibility to practice.
Muse connected product search with Adobe Analytics and trained the team to shape navigation, landing pages and search results around customer behavior.
03 / THE RESULT
What the work shows.
The published account describes a launched search and merchandising capability, with the team equipped to use it. It does not publish a measured conversion or revenue lift.
The evidence, in context.
10,000+
products in the project’s catalogue
- 01 Product catalogue
- 02 Search + analytics
- 03 Merchandising team
Catalogue size describes the project’s scale, not a performance improvement.
Bring the lesson into your own work.
These offerings connect the experience in this story to a new conversation. Your scope starts with your own needs.
People Also Asked
Good questions.
What does the Orvis example say about product discovery?
It shows how search, analytics and merchandising expertise can work together. A catalogue becomes easier to manage when the system and the people using it are considered in the same project.
Would a similar retail project use the same technology today?
Not automatically. The story describes a historical implementation. A new project starts with current requirements, supported platforms and the team’s operating needs.
Which Muse services connect to a product-discovery project?
Discovery, website implementation, enterprise architecture and training can all contribute. The required combination depends on the existing platform and merchandising workflow.